The Solution

I crafted a powerful content strategy focusing on three key content pillars:

Educational: informational content such as highlighting lesser-known musical instruments, sharing stats about the importance of musical education, etc.

News: music-related news articles that supercharged engagement.
Entertaining: fun and light-hearted content, including song countdowns, music playlists, etc..

The result was a cohesive brand across platforms, content that performed well on a regular basis, an uptick in donations, and significant increases in website traffic,

The Challenge

Children in Harmony, formerly known as the Amani Project, is a non-profit organziation based in Los Angeles dedicated towards making music education accessible to children across the world. Their programs are used in schools in Africa, India, South America, among other regions.

CIH was looking to relaunch their social media presence on Facebook and Instagram following their rebranding. I was brought in to strategize and execute a number of campaigns to build brand awareness, encourage donations, promote a program expansion in New York City, and drive traffic to the website.

The major challenge for Children in Harmony was growing a social media account in a digital environment that priotrized paid media, negative news, etc.