Crestline Funding
The Solution
Using a combination of an organic and paid social media campaigns, Crestline Funding was able to significantly improve its standing in the digital space. By creating eye-grabbing and informational ads and posts, Crestline Funding improved its brand awareness and started growing an audience of individuals passionate about investing in SoCal real estate.
We funneled some of the success on Facebook and Instagram towards search platforms like Google by encouraging our growing audience to leave their honest reviews on Google Business, thereby increasing Crestline Funding’s brand trust.
And by focusing on the unique values that Crestline Funding offers, such as highly competitive mortgage rates for new and first time homeowners, Crestline Funding was better able to stand out in a crowded market.
The Challenge
Crestline Funding is a mortgage lender company based in Irvine, CA.
As one of the most competitive housing markets in the country, Southern California has no shortage of mortgage companies. As Crestline Funding expanded its presence online, it faced three main challenges:
a lack of brand awareness
perceived brand trust
competition in a crowded market
47.16%
increase in Facebook followers over 4 month period
The Results
118%
increase in Facebook engagement over 4 month period
