
The Story
A vibrant, tasty business deserves branding that pops.
After Hurricane Irma destroyed the hotel she worked at, Maria decided to persue her life long dream of selling tamales using her mother’s special reciepe.
I worked closely with Doña Lupe’s Tamales to create a colorful and fun branding strategy as she opened her operations in tropical Marathon, located in the heart of the Florida Keys.
Click to the view the branding guide below