The Story
JustWatch Media, a European-based media tech company, was considering expanding into the US market, starting with an office in Los Angeles.
I was tasked with developing two mock paid social campaigns to illustrate the challenges and opportunities of adapting campaigns for a new market: a campaign targeting US audiences for the upcoming Harry Potter TV series and another analyzing an existing theatrical horror film campaign and recommending improvements for the US market.
The Solution
Market Research & Audience Insights:
I conducted extensive research was conducted to understand US audience demographics and content preferences for the Harry Potter series and horror films in general. This formed the foundation for creating targeted paid social ad sets.
Platform Selection & Budget Optimization:
Specific social media platforms were recommended based on audience demographics and platform usage patterns in the US. A budget allocation strategy was also developed to maximize campaign reach and impact.
Content Localization & Messaging Optimization:
Creative assets and messaging for both campaigns were carefully reviewed and adapted to resonate with an American audience. This included tailoring visuals, language, and cultural references.
Click on the images below to view each respective case study.
Campaign 1
Targeting US audiences for the upcoming Harry Potter TV series
Campaign 2
Analyzing an existing theatrical horror film campaign and recommending improvements for the US market.
Key Takeaways
These case studies demonstrate my ability to:
Adapt paid social strategies for new markets: Analyze and adapt existing campaigns for specific audience preferences and cultural nuances.
Conduct market research: Gather and analyze data to understand target audiences and their preferences in a new market.
Develop targeted content and messaging: Craft compelling visuals and messaging tailored to specific platforms and audiences.
Allocate budget effectively: Recommend budget distribution across platforms based on user data and market dynamics.