The Solution
We decided to make brand awareness, website traffic, and lead generation the two main priorities for the Morrell Ranch’s digital media campaign.
The campaign highlighted the unique value the Morrell Ranch offers by focusing on its cozy rooms, scenic views, and large venue spaces for events.
The Challenge
The Morrell Ranch is a multi-use vacation ranch located east of Kansas City. It offers a variety of experiences for its guests, including lodging in rustic cabins or a grand lodge, event venue space for weddings or corporate retreats, and outdoor activities like horseback riding, fishing, and hiking.
The Morrell Ranch was looking to promote its venue for events, as well as its summer camp programs through the use of a Facebook organic campaign with a paid media component.
The Results
over 6 month period
37.21%
increase in impressions
12.63%
increase in followers
Samples from the Campaign
