The Story
ZICO's social media relaunch gets a refreshingly SoCal makeover!
I had the opportunity to pitch a social media proposal calendar to the talented team at ZICO Rising - one of the leading brands in the coconut water sector.
This strategic social media calendar proposal propels ZICO's comeback as an independent brand. Taking inspiration from their sunny, Southern California roots in Seal Beach, the calendar features a vibrant color scheme that reflects ZICO's energetic personality.
The underdog story of ZICO's acquisition by Coca-Cola, discontinuation, and triumphant return as "ZICO Rising" is woven throughout the content strategy, creating a powerful narrative that connects with their audience. ZICO's brand colors are used strategically to establish a strong visual identity across all social media platforms.
